Brand and packaging creation. Sara Lee had a technological innovation in the way of manufacturing seamless underwear, so that they were more comfortable garments and better adapted to the body. There was needed a brand and packaging concept to present and express this cutting edge technology, unique in the sector. The Unno brand was thought and created both in naming and in design to express these attributes of “unique piece”, comfort, simplicity, modernity. Also focused on creating underwear as a garment not only functional but also aesthetic, in line with contemporary fashions.

Agency: Morera Design – Creative director