Sumcab is an industrial cable manufacturing company, being a benchmark in the sector, offering a high quality and reliable product. The brand grew and became more and more international, but it had never been conceived from a design perspective and it needed an image consistent with its positioning and quality, which would convey attributes and values aligned with its reality. The shape of one of its letters was used. the “S” to create it as a brand icon, because in addition to recalling a cable, one of the main benefits of cables is the flexibility in connecting industrial devices, this form expresses cable and flexibility at the same time.

Agency: Bartrinadesign