MECANOVIGA brand represents a very specific service and high-quality product within the rehabilitation of floors: the replacement of old or deteriorated beams (wood or other material) with their durable and high-strength quality telescopic steel beams. The brand logo (the two squares) represent the two types of beam profiles that their manufacture and install. Their new brand goal was to reinforce its positioning to express and give credibility to the attributes of their company: solidity, guarantee, service and quality, among others, with which they commissioned us to carry out a global image change project to all corporate materials, style of illustrations, typography, web, to achieve a synchronous impact of their brand.