Global branding project for consumer products, brand applications, packaging, sales folder and brand manual.

Chupa Chups acquires a Belgian candy company with a playful, children’s and youthful positioning and requires a brand as a platform to support a multitude of products for the Spanish and European markets. Under the “crazy planet” umbrella brand concept, a wide range of “crazy” products of all kinds is offered: candies that explode in the mouth, animals that spit out candies, surprise eggs, toy candies, etc.

Agency: Coleman CBX – Art director