Brand repositioning, brand redesign, packaging redesign. The brand was updated to be able to structure its new positioning of more youthful / playful product ranges, without losing its traditional essence.
Agency: SUMMA – Art direction
Brand repositioning, brand redesign, packaging redesign. The brand was updated to be able to structure its new positioning of more youthful / playful product ranges, without losing its traditional essence.
Agency: SUMMA – Art direction